MASS MEDIA AND COMMUNICATION

Mass media refers to a diverse array of media technology that reach a large audience via Mass communication. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspaper, magazines, radio, television, and the internet.

The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

Examples of mass media:-

Out of all of these example the most popular mass media is NEWSPAPER.

The mass media provides us News,Knowledge,Entertainment,Updates related to social and political issues,events,organisations,etc Also mass media creates millions of job opportunites and can be consider as good earning source.

Mass media helps to boost country's Economy and GDP.To keep a person up-to-date Mass media is very essential thing.It plays important role in common person's life.It is one of means of communication of information.

The role of Mass media

Mass media can be used for various purposes: advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. Entertainment, traditionally through performances of acting, music, and sports, along with light reading. Since the late 20th century also through video and computer games. Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists. Electronic media and print media include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries.

The impact of Mass media

• Mass media plays a crucial role in shaping how we view the world.
• Intensive use of mass media has resulted in the world to appear smaller and closer.
• It also promotes the distribution of goods and services.
• The fundamental objectives of mass media are to inform, educate and entertain the masses.
• It is known to be an important player in democracy and the smooth functioning of the nation.
• Media is the watchdog of society.
• Mass media works to transmit heritage and cultural values.
• The rise of new mass media creates a global platform to bring people together.